“James' participation was a difference-maker for Henkel USA in preparing our groundbreaking industry study, 'The Shopper’s Perspective'. With his help, the project has been an unqualified success.”
- Mack Hoopes, Director of Shopper Insights
Dial Corporation, a Henkel USA Company
“Jamie is my 'go-to guy' for digital shopper media or any problems involving In-Store Implementation. An original thinker, he has the rare ability to absorb a great deal of knowledge, synthesize it and extrude it into concepts that truly "work" in the marketplace.”
- Chris Hoyt, President,
Hoyt & Company, LLC
“Jamie gets it. He has a strong sense of what drives technology and has the rare ability to take a strategic and conceptual view of how it is likely to impact both business and the consumer. I worked with Jamie in the past and hope to work with him on future projects. I found him to be a valuable advisor.”
- Tim Ouimet, Co-Founder,
Khimetrics and Engage3
“James Tenser is one of those rare individuals who brings to the table a balance of vision and practical experience in both the virtual and real worlds. Without reservation, I can say that he is an asset to any initiative.”
- Brad Boa, President,
where it's @, inc.
“James is a renaissance man when it comes to retail strategy. His depth and breadth of up-to-the-minute knowledge of what really works and what actually doesn't while we worked together at Nexgenix was such a breath of fresh air. Besides, he was truly great fun to work with too.”
- Keith Yagnik, VP Relationship Management Solutions,
Nexgenix, Inc. |
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James Tenser, Principal and Founder
(download .pdf)
James (“Jamie”) Tenser is an author and consultant to the retail and consumer products industry. His firm VSN Strategies focuses on merchandising, marketing, consumer behavior, Shopper Media, Category Management, service practices, and multichannel retailing.
He is Director and founding member of the In-Store Implementation Network and he serves on several corporate advisory boards.
Tenser is considered an authority on retailing, brand marketing, and consumer trends, and is author of two books. He is frequently quoted in national and international media. He contributes to periodicals such as Advertising Age, Progressive Grocer, RetailWire.com, CPGmatters.com, Supermarket News, and Marketing@Retail, and his blog, tenserstirades.blogspot.com.
Since 1998, he has helped a diverse range of clients with strategy and thought-leadership communications, including: American Express Co., Dial Corporation, Eastman Kodak, Del Monte Fresh Produce, Gourmet Award Foods, IBM Global Services, Cisco Systems, DemandTec, and many others.
Tenser earned his undergraduate degree from Cornell University and studied Media at New York University and Consumer Behavior at the University of Arizona’s Terry J. Lundgren Center for Retailing.
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Tenser's Tirades documents the astonishing phenomenon of dot-com retailing. These essays appeared over a period of about five years in a dozen leading periodicals. They track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing. More...
Customer Service Excellence 2004, this compendium of 45 retail case studies, was commissioned by the National Retail Federation Foundation with financial support from the American Express Company. VSN's James Tenser was lead researcher and author. The work details exemplary service practices from across the breadth of the retail industry. More... |
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