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VSN Strategies is a small consulting firm that prides itself on thought leadership.
Our consulting background includes extensive participation in strategy development, pre-sales planning and presentations to retail and consumer goods marketing firms.
While we work with firms from all sectors of the extended retail consumer products (RCP) industry, we have particular depth in helping solutions providers come to market. VSN provides in-depth market assessments and facilitates strategy workshops that support enhanced decision making.
Clients for whom Principal James Tenser has delivered services during the past decade include:
- Eastman Kodak Corp. (strategy workshop)
- Dial Corporation (report development) - Download Success Story
- DemandTec, Inc. (white papers, feature articles, collateral development)
- Cabco USA (market assessment, strategy workshop) - Download Success Story
- King County Library System (patron satisfaction & usage market research)
- KhiMetrics, Inc. (white paper and collateral development)
- In-Store Implementation Sharegroup (strategy, white paper development)
- RetailTactics Inc. (sales & marketing strategy)
- VCommerce Corp. (sales collateral)
- Sonora Spring Grapes (consumer market research study; workshop)
- Phoenix Library System (summer reading program market research)
- Armature Inc. (white paper)
- The Partnering Group (white paper and manual development )
- Del Monte Fresh Produce (e-business opportunity and strategic planning)
- PRN Networks (online media concept development, design and go-to-market strategy)
- Gourmet Award Foods/Tree of Life (e-business opportunity and strategy study)
- Interactive Edge div. Cordiant Communications Group (positioning, Web content, white paper)
- CPM International (study of third party field merchandising services in the U.S.)
Upon request we would be delighted to detail how we helped these fine companies. |
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“James brought his considerable knowledge of the in-store digital media sector to help us weigh
Kodak’s opportunities as a global leader in imaging technology. He led us through a productive
workshop session in which we explored several diverse alternatives. His thorough insight regarding
retail industry practices and his innate curiosity helped advance our strategic decision process.”
- Michael Mccrackan, R&D Director Engineering Systems - Entertainment Imaging,
Eastman Kodak Co. “James Tenser possesses a talent that not all have but all want; his deep and insightful knowledge of the current challenges, as well as the future solutions, facing the consumer packaged goods industry gets combined with a clear and articulate ability to communicate the message. I've had the pleasure of working with James on several industry initiatives and have come to highly recommend him as both a thought leader and communicator.”
- Andy Leebrick, Division President,
Driveline Category Management “Jamie is one of the best retail/cpg industry writers in the space … hands down. He absorbs information and concepts very quickly and has the uncanny ability to create an interesting angle that you may not have ever thought of - time and time again. Jamie always delivers a thought provoking piece of work and is on message. He is a pleasure to work with and a consummate professional with high standards.”
- Cassandra Moren, Sr. Dir. Marketing,
DemandTec, Inc.
“James brings a thoughtful, thorough approach to business problems, along with an encyclopedic knowledge of what's happening in the market. His work is high integrity, and stands the test of time.”
- Lisa Fernow, President,
Fernow Consulting, LLC
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