|
|
Subject Matter Focus
VSN Strategies maintains particular subject matter depth in several areas related to retailing, product marketing, merchandising, customer service and related technologies.
To learn more about Retailativity™, VSN's flexible, insightful approach to assisting clients, read on. We have deep knowledge in a number of core subject matter areas, which we can address with consulting engagements, research, workshops and executive briefings. Some examples of our industry presentations are at right.
Shopper Media
VSN Strategies has a significant practice in subject matter regarding shopper media (also known as "in-store media" and "digital signage"). We maintain a comprehensive proprietary database of Shopper Media network operators, and deliver frequent presentations on issues surrounding media measurement. We have advised several network operators on their technology, and go-to-market strategy.
In-Store Implementation
VSN Strategies was a founding participant in the In-Store Implementation Network, and principal James Tenser presently serves as the group's Director. Tenser authored the ISI Sharegroup 2008 "Working Paper" and he continues to define the issues surrounding this important industry initiative. Several downloads are available at right.
Merchandising Performance Management
VSN Strategies has defined this retail solution category based on a series of client projects that are outgrowths of the In-Store Implementation work. MPM solutions extend beyond work force management (WFM) and store execution management (SEM) solutions presently in use in the retail and merchandising fields. This begins with identification and management of merchandising resources. Measurement of merchandising performance has profound strategic implications. VSN can guide your company through this important initiative.
Demand-Based Pricing
VSN Strategies has worked with several solution providers on projects related to demand-based pricing optimization and related retail optimization technologies. Principal James Tenser has a detailed working knowledge of the principles behind these solutions and he has assisted VSN clients in communicating their value propositions.
Shopper Behavior
VSN Strategies has a practice built around shopper behavior. We provide primary and secondary marketing research and assist clients with research analysis and interpretation. Areas of special depth include the quality-satisfaction-loyalty continuum, customer service, customer relationship management, value-seeking and product consumption behavior.
Library Patronage
VSN Strategies has a specialized knowledge of public library systems, patron satisfaction and behavior as a result of several successful marketing research engagements with large public library systems. Our methods are proprietary and can be scaled to match the organization's needs.
|
|
VSN Strategies Principal James Tenser is a frequent speaker, moderator and facilitator at industry conferences and company meetings in the United States and around the globe. Please contact us for booking 520-797-4314. Some of his current presentations include:
ISI In Action
Description: A solution-focused overview of the educational mission of the In-Store Implementation (ISI) Network, beginning with the background and formation of the ISI Sharegroup, to the publication of its 2008 Working Paper, to its emergence as a knowledge clearing house for ISI Case Studies, Research and Best Practices. Continually updated with the latest case study content from the ISI Knowledge Base.
Learning Outcomes: Familiarize participants with ISI core concepts and show them practical ways to apply the learnings within their own organizations. It may be presented as a half-day workshop.
Category Management 2.0
Description: A call to action for retailers and consumer product manufacturers, rallying them to close the persistent gap between consumer insight and in-store implementation that plagues the industry and limits its profit opportunities. Category management has so far failed to meet its considerable promise as a core business practice. In its next revision, CM2.0, it has potential to re-invigorate the go-to-market system for consumer goods.
Learning Outcomes: A four-step strategy is proposed whereby the industry may collectively identify and confront (1) continuous CM analytics and insights; (2) operational analytics; (3) the in-store implementation gap; and (4) reconcile consumer demand variability with the push-oriented supply chain.
Understanding Shopper Media - It's NOT TV
Description:"Retail stores are communications environments for brand messages." Presentation of exclusive results of the "VSN Retailativity Study of Shopper Media Practices and Trends," completed in Fall of 2006. Combined with these proprietary findings, Tenser analyzes the highly dynamic market for in-store advertising, exploring its layered value proposition, methods and technologies, business implications and social impact.
Learning Outcomes: Size, scope and trend for the shopper media market. How shopper media are being applied and measured. How the money is being allocated. Levels of value: How shopper media ROI is / can be calculated. Implications for the retail consumer products industry. Implications for the mainstream media and advertising industries. Implications for the retail experience.
Customer Service Excellence - It's the Practice!
Description: Exploration of the operational elements of excellence in customer service with case-study examples selected according to the audience. Ultimately it's the underlying practice that counts. Only when the practice is sound and reliable can employee training and consumer insight pay off in the customer experience.
Learning Outcomes: Offers a comprehensive model linking service practices to measures of service quality, customer satisfaction and loyalty. Practical review of relevant theory related to service quality, satisfaction and loyalty. Relevant case studies are presented.
|
|
|
|