Advisory, Analysis, Education & Research
VSN Strategies Retailativity™ B2B Marketing consulting helps companies understand their markets, position their solutions, and communicate their thought leadership. For solution providers, marketing and retail firms, we define customer-focused business strategies and integrate these activities across multiple interactions.
Position your tech, out-think your competition and communicate your thought leadership to the retail and brand marketing sector.
MERCHANTS & MARKETERS:
Master the shopper proposition through pragmatic application of merchandising, relationship and retail tech know-how.
RETAILERS & RESTAURANTS:
Define shopper-driven business strategies and implement profitably across multiple shopper interactions – both online and in-store.
Track and analyze emerging trends in best practices, technology and shopper behavior to visualize and actualize a more profitable future.
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Our Best-Practice Approach:
Designed, Conscious, Measurable, Realistic, Customer-Focused
VSN Strategies works regularly with technology and services companies on go-to-market strategy. We perform comprehensive market assessments and confidential competitive analyses. We coach senior managers on strategic decisions. We facilitate workshops and executive briefings.
VSN Strategies conducts marketing research in areas related to shopper behavior, customer service practices and consumer perception, for clients as diverse as produce growers and public libraries. We employ current online survey methodologies where appropriate.
VSN Strategies leads educational workshops and webinars on issues of industry interest. Current hot topics include: In-Store Implementation; A Framework for Best Practice; In-Store Marketing ROI; Merchandising Performance Management; Shopper Media.