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FOR IMMEDIATE RELEASE                                                                     Oct. 31, 2016

VSN Media, LLC Launched

TUCSON, AZ. – James Tenser, analyst and author and principal of VSN Strategies, the Content Marketing and strategy consultancy based here, announced today the formation of a new Arizona business entity, VSN Media, LLC. Tenser is president of the new company.

VSN Media provides B2B content, consulting, publishing, education and research for the extended retail, tech and consumer products industry. It delivers marketing assets ranging from campaigns to web site, blog and social media to comprehensive brand management, story-telling and lead qualification.

“I’m very pleased to take this meaningful step forward in the evolution of this business,” Tenser said. “While we have always ascribed to a boutique approach in serving clients, this new structure will ensure that we can keep abreast of changing market opportunities and deliver better solutions.”

VSN Media productions include its core brand VSN Strategies content marketing and consulting, Tenser’s Tirades blog covering the retail industry, the In-Store Implementation Network and more.

VSN Media applies a best-practice approach to projects and engagements:

Designed • Conscious • Measurable • Realistic • Customer-focused

Key affiliations include and the Shopper Technology Institute.

About VSN Strategies: VSN Strategies is a specialized consulting firm that provides thought leadership to the retail and consumer products industry. It delivers high-value strategic consulting and content services, with emphasis on Retail Technology, Shopper Media, In-Store Implementation and Merchandising Performance Management.

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VSN In the Media

VSN Strategies and its founder James Tenser are frequently interviewed in the trade and general media on topics related to their expertise. Members of the press are invited to contact us with inquiries 520-797-4314.

Jul. 26, 2018 - "Walmart Is Getting Re-energized To Take On Netflix"
Mar. 14, 2018 - "Zara Is 'Throwing Robots' At Its Click-And-Collect Problem"
Dec. 20, 2017 - Sourcing Journal: "Retailers Ramp Up In-Store Technology to Deliver Digital Experiences"
Dec. 14, 2017 - "Dollar General Is Banking On The Disappearance Of The Middle Class"
Nov. 16, 2017 - "Did Amazon Fail Fast Or Fail Fresh With Grocery Delivery?"
Apr. 27, 2017 - Advertising Age: "This Startup's Expansion Could Pave the Way for More Innovative Retail"
Feb. 27, 2017 - ShopperTech Update: "How Much More Could Online Grocery Spending Grow?"
Jan. 25, 2017 - NerdWallet: "‘Buy Online, Pick Up in Store’ Is a Double-Edged Deal"
Jan. 20, 2017 - Euro U.K.: "Amazon inspires 'oh shit' moment in the retail world – CNET"
Jan. 19, 2017 - C|NET: "Amazon inspires 'oh shit' moment in the retail world"
Jan. 10, 2017 - FRESH: "Great Expectations: Retail Experts on NRF Retail’s BIG Show 2017"
Sep. 14, 2016 - RetailTouchpoints: "Will Best Buy's Services Make It The IoT Leader?"
Jun. 14, 2016 - RetailDive: "9 experts on the state of 'buy online, pick up in-store'"
Mar. 14, 2016 - "Does This New Online Marketplace Really Use A Stock Trading Model?"
Feb. 26, 2016 - Digital CX Conversations by Eptica: "How are retailers working to improve customer experience?"
Feb. 22, 2016 - "Delivery Start-Ups Face Consolidation Or Worse"
Feb. 12, 2016 - "The Future Of The Retail Customer Experience: Experts Discuss Trends And Engagement"
Dec. 23, 2015 - The Packer: "Kroger wraps up Roundy’s, launches new concept"
Dec. 1, 2015 - Retail Leader: "COSTCO Grows In Organics, And Organically"
Nov. 4, 2015 - Sourcing Journal: "Has Big Data Trumped the Value of a Chief Merchant?"
Oct. 19, 2015 - "‘Simple Text’ latest Wal-Mart app to connect its physical and digital worlds"
Oct. 15, 2015 - CPG Matters: "Has Mobile Created a New Marketing Moment of Truth?"
Oct. 4, 2015 - "Amazon, The Bookstore Killer, Opens One"
Sep. 20, 2015 - "Target Disappoints By Shifting Charitable Giving Away From Education"
Jul. 22, 2015 - Fierce Retail: "Should stores charge for BOPIS?"
Jun. 25, 2015 - The Packer: "Analysts: Ahold, Delhaize merger a cost saver" 
Jun. 9, 2015 - EngageCx Blog: "It’s Not About the Store. It’s Not About the Web. It’s About Improving Customer Experience." 
Apr. 13, 2015 - "Amazon Lawsuit Takes On Fake Reviewers"
Dec. 1, 2014 - Aptaris Blog: "NGA Dispatch: Independent Grocers – 3 Ways to Gain a Trade Promotions Edge"
Aug. 27, 2014 - "Amazon Muscles In On Google Ad Dollars"

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